Senior Digital Content Advisor, Public and Government Affairs

January 1, 2021 My History

Aug 2013 – Present

  • Responsible for leading and creative direction of design and photo art direction activities for the Content & Communications Corporate team. Provide high-level design expertise and interactiveexperience guidance to ensure functionality in digital spaces (web, mobile applications, marketing, social media, photography and video). Drive innovation and provide counsel to improve product quality and efficiency. Lead agencies and teams to achieve goals while maintaining brand integrity. Develop
    digital strategies for global corporate campaigns.
  • Develops creative for various digital platforms such as, but not limited to, responsive design platforms (Sitecore); e-books; web; apps; and social media platforms such as the Perspectives Blog, Twitter and Vine. While providing direction to and shares learning from the company’s digital agency of record.
  • Accountable for elevating, modernizing, rebranding and creating department consistency with the brands design and photography style for major initiatives such as global ad campaigns, special global
    promotions and other high-level brand enhancements that require collaboration with cross functional partners such as digital marketing, PG&A, Brand, etc.
  • Understands Company initiatives and strategic goals and leads agencies in the development and execution of all related projects to bring creative innovation and versatility within the multi channel, multi-media toolkits.
  • Sets and enforces layout and graphic design quality standards across all media channels.
  • Leads and determines the best ways to visually represent business, marketing and communication
    creative strategy into memorable creative design.
  • Provides best-in-class photo and video art direction.
  • Gathers information regarding target audiences through metrics and marketing surveys.
  • Establishes project direction, manages budgets, and ensures deadlines are met.
  • Member of the Strategic Digital Council and Brand Identity Subcommittee