GBTA – Avis Carpool Karaoke Making Moments Social Media Campaign

As Freeman Marketing’s Creative Director, ‘Making Moments’ is my pride and passion. This series of captivating videos is at the heart of our dynamic social media campaigns. Together with my dedicated team, I carefully choose local videographers and photographers from across the nation to capture the diverse experiences and cultures of our events. On the day of each event, we work tirelessly to curate the best content, ensuring it embodies the spirit and emotion of the occasion.

Our secret to success lies in our commitment to speed and creativity. Recognizing the importance of timely content in the fast-paced social media landscape, we prioritize turning each video around within 24 to 48 hours. This immediacy enables us to engage our audience while the event is still fresh in their minds.

Throughout the process, we uphold brand integrity, seamlessly incorporating social media trends. ‘Making Moments’ is not just about promoting events; it’s a showcase of Freeman Marketing’s commitment to excellence. We also leverage it to spotlight collaborations with other prominent clients.

To achieve our high-quality standards efficiently, we rely on a suite of powerful tools, including Frame.io for collaboration, After Effects, various plugins, and Premiere for final production. These tools empower us to transform raw footage into polished, captivating content, leaving a lasting impression.